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How We Executed A Brand Partnership with FOS

Process Behind AB x FOS

Starting in October of 2023 Adam collaborated with Front Office Sports on a weekly series called “Under Review”

In this series Adam broke down a trending topic in college football with the help of one of the best sports and business companies Front Office Sports.

This Was The weekly process ⬇️

Schedule: 

  • Sunday / Early Monday

    • FOS team shared storylines on a document with major talking points, stats, etc. 

  • Monday

    • We selected storyline, sketch out script

    • FOS team gave the script a glimpse, and added comments on any newly discovered stats or interesting information from their great writers.

  • Monday PM or Tuesday AM

    • We filmed the video on Monday or Tuesday based on Adam’s schedule during the season

  • Tuesday - Wednesday

    • We edited the content

  • Wednesday

    • We shared an unedited rough cut draft to the Dropbox for the FOS team to review.

  • Thursday PM/ Friday AM

    • We shared final draft of 9:16 and 4:5 in Dropbox

  • Friday 

    • Content launched across FOS and AB channels

The Final Pieces Of Content Would Look Like This ⬇️

@frontofficesports

Georgia’s $80M football facility has it all 🤯 @Adam Breneman #UnderReview

Big S/O to the whole FOS team they crushed this partnership and were an awesome team to work with.

As I start to take on finding more partnerships for Adam I’m going to start sending more newsletters like this.

As always appreciate you reading this far.

Noah