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How We Executed A Brand Partnership with FOS
Process Behind AB x FOS
Starting in October of 2023 Adam collaborated with Front Office Sports on a weekly series called “Under Review”
In this series Adam broke down a trending topic in college football with the help of one of the best sports and business companies Front Office Sports.
This Was The weekly process ⬇️
Schedule:
Sunday / Early Monday
FOS team shared storylines on a document with major talking points, stats, etc.
Monday
We selected storyline, sketch out script
FOS team gave the script a glimpse, and added comments on any newly discovered stats or interesting information from their great writers.
Monday PM or Tuesday AM
We filmed the video on Monday or Tuesday based on Adam’s schedule during the season
Tuesday - Wednesday
We edited the content
Wednesday
We shared an unedited rough cut draft to the Dropbox for the FOS team to review.
Thursday PM/ Friday AM
We shared final draft of 9:16 and 4:5 in Dropbox
Friday
Content launched across FOS and AB channels
The Final Pieces Of Content Would Look Like This ⬇️
@frontofficesports Georgia’s $80M football facility has it all 🤯 @Adam Breneman #UnderReview
Georgia’s $80M football facility has a barbershop, plunge pools, and a weightroom jumbotron 👀
#UnderReview | @AdamBreneman81
— Front Office Sports (@FOS)
5:27 PM • Nov 10, 2023
Big S/O to the whole FOS team they crushed this partnership and were an awesome team to work with.
As I start to take on finding more partnerships for Adam I’m going to start sending more newsletters like this.
As always appreciate you reading this far.
Noah